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The Real Business Challenge 2011

The Real Business Challenge 2011

We were invited to take part in the Real Business Challenge, sponsored by Cocoa Cola.  We were given a brief to work from and we had to raise awareness for recycling and less littering in our region and link it to the London 2012 Olympic and Paralympic Games.  To do this we had to make a billboard, record a radio advertisement and present our ideas to other schools and a panel of judges.  The judges were from Cocoa Cola UK, Pearson Education and the UK Olympic Committee. 

Our group worked really well together, always helping each other out to meet deadlines, though we did struggle a bit.

I really enjoyed this challenge and I learned a lot from it.  I now realise that working in the ‘real world’ isn’t as simple as they sometimes make it out to be.  

Ellen Groom

Year 10 Business Studies

 

The event was a fantastic opportunity for students to develop a real business concept in a simulated environment.  The chance to work with leading professionals from such a dynamic market was fantastic.  The group’s link Cocoa Cola executive who worked with the group praised their team work and professionalism to the task. 

The Head of Customer Services and Sales from Cocoa Cola UK said “Aylsham High School’s presentation to the judges was one of the most professional I have seen”. 

The students worked really well and we were tremendously proud to be named Runners Up in the East Anglia Regional Final. 

 

Emmalucy Auber

Head of Business and Enterprise